Korean-American artist Nikki S. Lee's photographs feature her involved in various – as she calls them – Projects. The image above is from 1998's The Hispanic Project, a series of photographs in which Lee changed her appearance so as to participate in Hispanic culture in New York City where she both studied (FIT, NYU) and now lives.
Over the course of several years, Lee has engaged in over a dozen of these Projects, including The Punk Project (1997), The Lesbian Project (1997), The Yuppie Project (1998), The Ohio Project (1999), The Exotic Dancers Project (2000), and The Hip Hop Project (2001).
The issues illuminated by these images are myriad and complex, but the one I latched onto as the most compelling was Lee's reliance on stereotypes throughout her Projects. Starting with the naming of the Projects themselves, Lee shows us not only the flexibility of culture and our movement through it, she also illustrates the strange "groupthink" that dominates our perceptions of people and groups. Before even looking at the images of each individual Project, I conjured up a mental image of what a person attempting to look like a member of that group would wear. My perceptions (read: "stereotypes") of these groups were essentially spot on – an image of Lee as a yuppie features her clad in well-tailored black clothing and exiting a boutique with a powder blue shopping bag, and an image of her as a resident of Ohio shows Lee in denim overalls with bleach-blonde hair.
My initial reaction to this was somewhat akin to shame; I felt the guilt of someone who unfairly categorizes people based on their appearance. But a bit of thought brought me to realize that we absolutely must stereotype people in order to mentally organize our world. The problem lies not in making visual associations between appearance and behavior, the problem arises when we rely on these associations (which are only assumptions based on experience both lived and mediated) to make our decisions for us. When we use stereotypes to pre-judge, then we are wrong. But to use them as we might a hand-drawn map (and also keep in mind the adage that "the map is not the territory"), then stereotypes might actually be able to serve us well.
Links
Nikki S. Lee Projects – Review in Afterimage (2001) by Joan Kee
Museum of Contemporary Photography: Nikki S. Lee
Leslie Tonkonow Gallery: Nikki S. Lee